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Mike Pearson

Mike Pearson

Host of RFD-TV This Week in Agribusiness, Broadcaster Mike Pearson explains the outlook for the farm markets, technology, and trends in US and global agriculture.

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Price range

  • $5,000 - $10,000
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Expert

  • Ag Policy
  • Agriculture
  • Commodity Price Outlook
  • Crop price outlook
  • Economy
  • Emcees
  • Farm Bill
  • Food
  • Motivation
  • Outlook
  • Risk Management
  • Supply Chain Issues
  • Trends
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Experience

  • Agriculture
  • Banking
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Career

  • 12 Years
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  • About

    Mike Pearson was born and raised in South Central Iowa, where he grew to love agriculture on his family’s hog and cattle farm.

    After graduating from Simpson College, Mike moved to Grinnell, Iowa where he had the chance to build his own cow herd in addition to working as an agricultural lender.

    Over the next 10 years, Mike left the world of finance and entered the world of media. He’s previously hosted “Market to Market” on Public Television, the Ag News Daily podcast, and currently, viewers can find him behind the anchor desk on “This Week in Agribusiness” on RFD-TV.

  • Video Clips
  • Topics

    Keynote | Audience Participation | Educational | Entertainment | Technical

    Join Mike Pearson, host of the nationally syndicated radio program Agriculture of America as he analyzes the variables moving the agriculture industry. Between the daily radio show and weekly television program “This Week in Agribusiness” which he cohosts with Max Armstrong, Mike interviews over 1000 professionals in the ag industry each year. These folks range from experts on the volatile commodity markets to Washington DC politicians, and trade experts from around the world. In this talk, Mike will synthesize what he’s learned from these professionals and helps the audience understand what might be ahead in the markets, in policy, and in trade.

    Keynote | Audience Participation | Educational | Technical

    Mike takes listeners on a look at how the ag world is changing. Some of the lasting impacts of COVID-19 on trade and business will be both regulatory (quarantines/import bans) and social (perhaps a new focus on the outdoors?).  Mike will fill listeners in on the key players at USDA, EPA, USTR and FDA and what the new policies might look like. It appears that the tug of war between progressive Democrats and moderates will shape how these agencies address things like racial justice and environmental policy.

    Keynote

    Over the past forty years, industry around the world developed global supply chains capitalizing on far-flung resources, the proliferation of Free Trade Agreements and computerized record keeping and ordering systems that allowed for “just in time” manufacturing and warehousing. Those supply chains reduced overhead and brought in new customers; but the coronavirus pandemic changed the game.

    Between port closures and labor issues, those same global supply lines that were such an advantage have become a major disadvantage as delays pile up and costs surge. Industries around the world are looking at ways to bring their supply chains closer to home; but will that work for agriculture?

    Mike Pearson has spoken with global trade experts for years as the host of agricultural television and radio shows and he brings those insights together in an engaging presentation highlighting the challenges our industry will face as the world moves in to the post-COVID era.

    Keynote

    Mike Pearson takes an in-depth look at the way agriculture will be changing in the next 20 years. The past century has been one of non-stop progress in efficiency, technology and yield and Mike pulls together his wide-ranging reports on the industry to analyze the four biggest trends driving agriculture forward.

    A few include:

    Analytics: Big Data has been the watchword in production for the past several years, and the future will see new tools that allow producers to analyze the piles of data they have been collecting. The new suite of applications will put growers back in the driver’s seat for decision making; as they’ll be able to model various input application rates, hybrid selection and weather effects on the crops they are contemplating.

    Robotics: We’re starting to see true robotics in the field, reducing the burden of time-consuming tasks. From weed eradication to manure lagoon agitation, as qualified help on the farm becomes harder to find, robots will be a logical place for farmers to invest capital.

    Biotechnology: The field of biotech saw incredible advances over the past decade as science and profits combined to allow geneticists and plant breeders space to try amazing things. In the next two decades, those advances become a springboard for some truly revolutionary changes to the industry. This will encompass not just plant-based biotech, but biological soil amendments and treatments as well.

     

    And finally, the Structure of the industry will continue to change. As record-level profits become just a memory, producers will find new ways to maximize their ROI. There will be continued consolidation at all levels; farm, elevator and coop, and input supplier. The lines will blur between retailer and wholesaler as larger growers operate more like elevators and demand greater leverage from suppliers. There will also be a growing number of smaller-scale producers dedicated to niche markets; the organic or local food movements are most likely here to stay as consumers continue to have the disposable income to make those food decisions.

    The next 20 years in agriculture are going to be a fascinating ride, and American producers are uniquely poised to capture an impressive share of the world’s business. Let Mike Pearson help your group navigate this future to prosperity!

    Keynote OR Breakout | Audience Participation | Educational | Technical

    Does your farm have an emergency plan of action in place if the need should arise?

    Every year, farms across the country encounter disaster in one form or another – severe weather destroying farm infrastrcuture, a social media blowup threatening reputations, or a farm accident  tearing up a family with grief; these crises can be heartbreaking, but they don’t have to be the end of an operation.

    In this program, Farm Broadcaster Mike Peason shares the lessons he’s learned from farm operations that have been through crisis situations, and he’ll identifiy some common best practices for farm families or farm business to prepare.

    You’ll leave with a rough plan to be be able to use when you return home

    Keynote | Audience Participation | Educational | Entertainment | Technical

    Mike Pearson looks at the MANY variables impacting agriculture today. Over the past forty years, industries around the world developed global supply chains capitalizing on far‐flung resources, the proliferation of Free Trade Agreements, and computerized record keeping and ordering systems that allowed for “just in time” manufacturing and warehousing. Those supply chains reduced overhead and brought in new customers, but the coronavirus pandemic changed the game. Between port closures and labor issues, those same global supply lines that were such an advantage have become a major disadvantage as delays pile up and costs surge. Industries around the world are looking at ways to bring their supply chains closer to home; but will that work for agriculture?

    Keynote OR Breakout | Audience Participation | Educational | Entertainment | Humorous

    Mike Pearson knows how to keep the event moving, improvise when needed, and work efficiently with all participants onstage. He has hosted everything from one-hour meetings and multi-day conferences to virtual sessions. He is at ease chatting with company/industry leaders live on stage, or introducing award recipients and other speakers.

    Keynote | Audience Participation | Educational | Technical

     “Preaching to the Choir – Tactics to Improve Online Impact”

    Description:
    Social media has changed the way people around the globe communicate, advocate, (and procrastinate!), but how can it be utilized to shape public policy outcomes?
    Self-described Twitter superfan and media personality Mike Pearson will help audience members assess their own social media usage and engagement levels to determine how to best advocate for the things they believe in. We know some tactics just don’t work on social media – copy/pasting policy proposals, for example, or appealing to science when the debate is truly about emotion. And sometimes, WHO we engage can be just as important in communication success as WHAT we are engaging about.
    Pearson will utilize examples drawn from three major social media hubs; Facebook, Twitter, and Instagram to show both positive and negative outcomes of policy advocation on the internet, as well as a few ‘best-practice’ ideas that can be implemented in everyday public outreach. 
  • Testimonials
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    “Mike is an enthusiastic speaker and delivered a speech on the current state of ag. He didn’t sugar-coat and while his message was not as positive as our farmers would have liked, they appreciated the reality of the markets.”

    Maplehurst Barbara K
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    “Mike’s presentations were full of energy, contained vast knowledge of the agricultural industry, & were enlightening! Mike himself was very positive, passionate, and adaptable!”

    Springs Valley Bank Brittany M
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    “Absolutely awesome! We have excellent feedback already on your presentation! We appreciate your time and look forward to working with you in the future.”

    Wilbur Ellis Jacob H
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    “Exceed Expectations! Everyone loved his enthusiasm – certainly not your typical dry economist!”

    Genex Terri D
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    “Mike was great! I was happy to see how well he interacted with leadership, facilitating speaker Q&A flawlessly and his knowledge of the ag industry helped a lot with this. He could definitely talk the talk with speakers and attendees and it showed. It was by far the easiest emcee experience I’ve had.”

    Land O’Lakes, Inc. Ashley S
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    “The Ag Committee of the Dickinson Area Chamber of Commerce walked away feeling like Mike was one of the most gifted speakers that we had ever brought to town. We were impressed with his energy and enthusiasm and the broad scope of his knowledge, and we enjoyed working with Mike and his team every step of the way.”

    Dickinson Area Chamber of Commerce Carter F
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    “Howdy, you are one of the best speakers I have heard concerning Agriculture. Thank you for the Information, humor, and education today.”

    Texas Farm Credit Services. John P
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    “Mike took our annual farm meeting to a new level. He did an excellent job of conveying information in a fun and engaging way and put a lot of effort into learning about our customer base. His enthusiasm and the time he took for one on one conversations before and after the event made it memorable for everyone in attendance. We’ve had nothing but raving reviews.”

    Alliance Community Bank Ben J
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    “Mike Pearson knows agriculture! Mike provided a thorough outlook for 2023 commodity markets for ag lenders and producers to consider as their 2023 planning begins.”

    Clemson University Scott M
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    “Max and Mike are as good as it gets, virtual was a first for us this year, and they carried us home. The show style delivery was such a change from our normal presentation, we truly took it up several notches this year and feedback from our audience was fantastic!”

    Yuma Fresh Vegetable Association Mark S
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    “Mike has the perfect combination of passion, competency, and charisma. We’ll be inviting him back next year.”

    Idaho Dept. of Agriculture S W
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    “11/23/20: The best word I can come up with for Mike is AWESOME. He has become part of the SD Farm Bureau Family and our members absolutely love him. He is exceptional at what he does and has more energy than most 20 year olds I know.”

    South Dakota Farm Bureau Lowell M.
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    “He was FANTASTIC! Such a pleasant gentleman to work with. I have received raved reviews about his presentation and his content. They found it relatable, interesting and we got a good laugh at times.”

    Nationwide Commercial Claims - Agribusiness Alicia A
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    “Mike was very well received and did a great job even though the ag economy looks bleak for the next few years. Mike has a great personality and full of energy so it was good to have a vibrant speaker especially for a morning session.”

    Kansas Grain and Feed Assoc. Shari B
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    “We have used Mike Pearson on two occasions to lead panel discussions with great success. Mike has all of the attributes we look for - a great understanding of the ag industry, professionalism, energy and an engaging personality. You can’t miss with Mike Pearson.”

    AGCO Phil J
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    “Mike was very entertaining and really connected with the audience. He had us all laughing out loud from beginning to end!”

    MFA Oil Teresa W
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    “Mike Pearson brings energy and enthusiasm to the crowd when speaking during this volatile Ag cycle, and keeps the atmosphere upbeat during this downturn in Agriculture. Mike’s message resonates well with Ag Lenders on focusing on their mission to keep Farmers Farming, yet maintaining solid marketing plans for the future. I would highly recommend any organization engaging with Mike Pearson for a top-notch performance.”

    Moody's Analytics Doug J.
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    “Mike was fabulous! He was so easy to work with and his presentation was both informative and entertaining. I had the chance to visit with him for a bit afterward and told him he hit a home run! Thank you and Kelly; it was a pleasure to work with you both!”

    Kansas Farmers Service Association Diana N.
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    “Mike was great. Arrived early, met with our local media and mingled with the crowd. His presentation was excellent, informative and funny at times. Mike stayed until our last guest left, talking with anyone that wanted to see him. Very pleased with Mike.”

    Midwest Bank of Western Illinois Matt G.

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Absolutely awesome! We have excellent feedback already on your presentation! We appreciate your time and look forward to working with you in the future.
Wilbur Ellis Jacob H