WHAT’S DRIVING AGRICULTURE IN THE YEAR AHEAD?
Get ready to laugh and learn with Mike Pearson as he takes you on an entertaining journey – a look ahead at the outlook for the farm markets—and global trends impacting these markets.
THE FOUR MEGATRENDS IN AGRICULTURE
Mike Pearson takes an in-depth look at the way agriculture will be changing in the next 20 years. The past century has been one of non-stop progress in efficiency, technology and yield and Mike pulls together his wide-ranging reports on the industry to analyze the four biggest trends driving agriculture forward.
Analytics: Big Data has been the watchword in production for the past several years, and the future will see new tools that allow producers to analyze the piles of data they have been collecting. The new suite of applications will put growers back in the driver’s seat for decision making; as they’ll be able to model various input application rates, hybrid selection and weather effects on the crops they are contemplating.
Robotics: Many consumers are already familiar with robots taking care of some household chores like vacuuming. It won’t be much longer before we see true robotics in the field, reducing the burden of time-consuming tasks. From weed eradication to manure lagoon agitation, as qualified help on the farm becomes harder to find, robots will be a logical place for farmers to invest capital.
Biotechnology: The field of biotech saw incredible advances over the past decade as science and profits combined to allow geneticists and plant breeders space to try amazing things. In the next two decades, those advances become a springboard for some truly revolutionary changes to the industry. This will encompass not just plant-based biotech, but biological soil amendments and treatments as well.
And finally, the Structure of the industry will continue to change. As record-level profits become just a memory, producers will find new ways to maximize their ROI. There will be continued consolidation at all levels; farm, elevator and coop and input supplier. The lines will blur between retailer and wholesaler as larger growers operate more like elevators and demand greater leverage from suppliers. There will also be a growing number of smaller scale producers dedicated to niche markets; the organic or local food movements are most likely here to stay as consumers continue to have the disposable income to make those food decisions.
The next 20 years in agriculture are going to be a fascinating ride, and American producers are uniquely poised to capture an impressive share of the world’s business. Let Mike Pearson help your group navigate this future to prosperity!
TACTICS TO IMPROVE ONLINE IMPACT
“Preaching to the Choir – Tactics to Improve Online Impact”
Social media has changed the way people around the globe communicate, advocate, (and procrastinate!), but how can it be utilized to shape public policy outcomes?
Self-described Twitter superfan and media personality Mike Pearson will help audience members assess their own social media usage and engagement levels to determine how to best advocate for the things they believe in. We know some tactics just don’t work on social media – copy/pasting policy proposals, for example, or appealing to science when the debate is truly about emotion. And sometimes, WHO we engage can be just as important in communication success as WHAT we are engaging about.
Pearson will utilize examples drawn from three major social media hubs; Facebook, Twitter, and Instagram to show both positive and negative outcomes of policy advocation on the internet, as well as a few ‘best-practice’ ideas that can be implemented in everyday public outreach.