Colleen Barrett, President Emeritus of Southwest Airlines, calls Jim Whitt her favorite “people provoker.” He provokes people to venture outside the boundaries of their comfort zones and learn how to reach their full potential. His presentations are not only provoking – they are fast-paced, highly interactive and served with a large helping of humor. Think of him as a cross between Jeff Foxworthy and Dr. Phil – he makes audiences laugh and think – all at the same time.
It was the discovery of his purpose on March 21, 1988 – to help people reach their full potential – that transformed Jim Whitt’s life. The discovery of his purpose was the catalyst that launched his career as a writer, speaker, business consultant and film producer. Having personally experienced the transformational power of purpose, he developed a process to help others do the same. That process is the topic of a book, The Transformational Power of Purpose: Finding and Fulfilling Your Purpose in Life, and is available in an online course.
As a business consultant, Jim developed a purpose-based approach to leadership and organizational development. That approach is the topic of another of his books, Riding for the Brand: The Power of Purposeful Leadership.
Jim’s background and education have provided him with a unique perspective in the field of personal and organizational development. He grew up working on farms, ranches and feedlots, earned a degree in animal science at Oklahoma State University and spent a dozen years in sales and marketing with two Fortune 500 companies.
He views motivation and leadership from three perspectives – scientific, psychological and spiritual – which are summarized in his fundamental principle of human behavior – without a purpose our only motivation is reward and punishment.