Skip to content
Jim Whitt

Jim Whitt

Colleen Barrett, President Emeritus of Southwest Airlines, calls Jim Whitt her favorite “people provoker.” He provokes people to venture outside the boundaries of their comfort zones and learn how to reach their full potential. His presentations are n

Inquire
Price icon An icon of a dollar sign, signifying price

Price range

  • $7,500 - $12,500
Expert icon An icon of a lightbulb, signifying expert

Expert

  • Branding
  • Business Growth
  • Change
  • Leadership
  • Motivation
  • Vision/Purpose
Experience icon An icon of a gear, signifying experience

Experience

  • Associations
  • Corporate
Career icon An icon of a microphone, signifying career

Career

  • 31 Years
Inquire
  • About

    Colleen Barrett, President Emeritus of Southwest Airlines, calls Jim Whitt her favorite “people provoker.” He provokes people to venture outside the boundaries of their comfort zones and learn how to reach their full potential. His presentations are not only provoking – they are fast-paced, highly interactive and served with a large helping of humor. Think of him as a cross between Jeff Foxworthy and Dr. Phil – he makes audiences laugh and think – all at the same time.

    It was the discovery of his purpose on March 21, 1988 – to help people reach their full potential – that transformed Jim Whitt’s life. The discovery of his purpose was the catalyst that launched his career as a writer, speaker, business consultant and film producer. Having personally experienced the transformational power of purpose, he developed a process to help others do the same. That process is the topic of a book, The Transformational Power of Purpose: Finding and Fulfilling Your Purpose in Life, and is available in an online course.

    As a business consultant, Jim developed a purpose-based approach to leadership and organizational development. That approach is the topic of another of his books, Riding for the Brand: The Power of Purposeful Leadership.

    Jim’s background and education have provided him with a unique perspective in the field of personal and organizational development. He grew up working on farms, ranches and feedlots, earned a degree in animal science at Oklahoma State University and spent a dozen years in sales and marketing with two Fortune 500 companies.

    He views motivation and leadership from three perspectives – scientific, psychological and spiritual – which are summarized in his fundamental principle of human behavior – without a purpose our only motivation is reward and punishment.

  • Videos
  • Program

    Keynote | Audience Participation | Educational | Humorous

    In the old west, a brand not only identified a ranch’s cattle, it was a symbol of pride and loyalty for all of its cowboys – they rode for the brand. People today want more from their work than a paycheck – they want to be partners in a cause. Like cowboys of yesteryear they want to ride for the brand. Learn how leaders and organizations are transformed through The Power of Purposeful Leadership.

    Keynote OR Breakout | Audience Participation | Educational | Humorous

    Any animal can be trained using reward (the carrot) and punishment (the stick). Purpose is the only thing that engages the human spirit and empowers us to rise above our animal natures to become self-motivated. Learn how purpose is the key to reaching our full potential and living a fulfilled and happy life.

    Keynote OR Breakout | Audience Participation | Educational | Humorous

    All animals are creatures of habit. But human beings are the only animals that can choose to change. Unlike old dogs, humans can learn new tricks when they understand the principles involved in creating new patterns of behavior. Learn the key to evolving and succeeding in a rapidly changing world.

  • Review
    Thumbs Up icon An icon of a thumbs up

    “The members of our culture committee still rave about your visit. Thanks again for inspiring our People to reach their full potential and find their true purpose in life. Times are trying in the airline industry (as they are everywhere!) and your values and principles continue to hit home with all of the Southwest Warriors.”

    Southwest Airlines Colleen B.
    Thumbs Up icon An icon of a thumbs up

    “Jim did an amazing session with our management staff. He took time before his presentation to make sure he understood our needs. His personable, plain-spoken style is extremely effective. We will carry his message deep into our company and hopefully everyone can find their true purpose in life. Our culture will thrive when everyone understands and supports our purpose. Jim's book, Riding for the Brand, along with his guidance and instruction will get us to where we want to go as an organization.”

    Farmers Insurance Dennis S.
    Thumbs Up icon An icon of a thumbs up

    “The participants really enjoyed the hands-on approach you took with your presentation. One evaluation from the conference said, 'Jim Whitt was worth the cost of the conference alone.”

    Montana Stockgrowers Association Cheyenne C.
    Thumbs Up icon An icon of a thumbs up

    “We could not have had a more appropriate message for our managers to take home with them. They have expressed how meaningful your words were to them. Preparation is so critical in your business, and you did your homework.”

    Farm Bureau Insurance Clyde F.
The members of our culture committee still rave about your visit. Thanks again for inspiring our People to reach their full potential and find their true purpose in life. Times are trying in the airline industry (as they are everywhere!) and your values and principles continue to hit home with all of the Southwest Warriors.
Southwest Airlines Colleen B.