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David Parker

David Parker

David delivers and leads nearly 100 presentations annually in the areas of Ag Supply Chain trends, Consolidation trends, profiling successful ag retailers, business management, value-based selling, management, and people development.

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Price range

  • $10,000 - $14,000
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Expert

  • Agriculture
  • Business Growth
  • Disruption
  • Future
  • Motivation
  • Productivity
  • Retailers
  • Sales
  • Success
  • Supply Chain Issues
  • Teamwork/Teambuilding
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Experience

  • Agriculture
  • Consulting
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Career

  • 44 Years
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  • About

    David has spent all his professional life helping individuals and organizations improve their performance by asking them to consider three big questions – What? So What? Now What? Currently, he is an Executive Vice President at Curious Plot, a hybrid marketing communications, and consulting organization. Prior to working at Curious Plot, he was a partner and an original management team member at ABG/Adayana. He also leads OTM, his own professional speaking and consulting firm. All of David’s professional work focuses on helping clients in the areas of strategic planning, sales and marketing, business management, value‐based solutions, and branding initiatives. 

    David is a nationally known speaker and facilitator, delivering more than 3,500 presentations, workshops, and planning sessions for small, large and Fortune 500 companies, primarily in North America as well as internationally.  David has done work across multiple industries, but he has particular expertise across all levels of the agribusiness value chain with a special emphasis on ag retail.

  • Video Clips
  • Topics

    Keynote OR Breakout | Audience Participation | Educational

    We have all heard and probably experienced the impact of the macro trends in the industry. The consolidation trend throughout the value chain has created three very distinct and frankly indisputable facts for distribution: there are fewer customers; control is in fewer hands; and competition is increasing. This session will look at two common distribution responses to customer consolidation: development and execution of a strategic account strategy and the talent required to meet the needs of the emerging customer. This session will share key observations, insights, experiences, and strategies from across a variety of industries.

    Keynote OR Breakout | Audience Participation | Educational | Technical

    Volatility and disruption are the new “normal” no matter where you play in the agriculture supply chain. Long-term planning windows have shortened, and organizations need to adopt a mindset and a business strategy that allows them to be responsive and agile. Organizations need to shift how their business operates and rethink where and how profit is generated. Given this dynamic, leaders in agriculture need the capabilities to determine the WHAT, SO WHAT, NOW WHAT impact of any market disruption so they can develop a strategic business plan that allows them to stay be sustainable when most of the time the rules of the game aren’t very clear. In this presentation, we will look at current trends/disruptors and their implications to future business survival and sustainability.

    Keynote OR Breakout | Educational | Motivational

    When choices are plentiful and prices are competitive, how do you persuade a customer to do business with you – by providing value, of course? 

    Many make claims to deliver value, but is it value that is truly meaningful to the customer? Having a clear understanding of what your customer’s value and then having the means to deliver it will give you opportunities that your competitors may have a hard time competing against.

    In this session we will explore:

    • The importance of adaptability
    • Defining value
    • Showing up differently
    • Moving your customer relationships forward

    Keynote OR Breakout | Educational

    The seasoned seller of today must wear many hats. They must be seller, counselor, account manager, trainer, consultant, and visionary – just to name a few.

    With these responsibilities comes the need to hone one’s skills, especially considering the increasingly competitive environment of tomorrow.

    The ability to help guide customers through an uncertain future is critical to long-term success. Not just outstanding questioning skills, but guiding questioning skills are required, and the vision-selling session will focus there.

    Additionally, the concept of differentiation of products, services, and seller, and how to quantify those differences will be addressed. Finally, focusing on long-term key account strategies to create customers for life will round out the session. 

    Keynote | Audience Participation | Educational

    One of the keys to a successful business is to get product to a customer at a competitive price, but also in a timely fashion. While efficient logistics is paramount to supply chain success – the recent pandemic has exposed a slew of vulnerabilities. Availability of labor, access to materials, economic limitations, political climate, transportation availability, storage capability, and seasonal demand are among the factors that must be understood to get a handle on how supply chain issues may impact your business. To be successful during the ebb and flow of your supply chain; accurate forecasting, planning, contingency planning, and of course execution will be essential tools for your business and critical to meeting the needs of new and existing customers.

    Parker will also discuss the outlook for the current supply chain disruptions, and explore if/when ‘normal’ will return.

     

     

    Keynote OR Breakout | Audience Participation | Educational | Inspirational

    In times of constant change, individuals and organizations will never be absolutely certain about the correct path. The only certainty is that you must establish and execute a clear vision of future success.   Change will continue to impact our industry.  How will you respond? This presentation outlines the abilities, capabilities, and focus required to navigate our exciting future.

    Keynote OR Breakout | Audience Participation | Motivational

    What makes effective teams? How can a manager make their team stronger? Exploring the dynamics of teamwork using stories and exercises will help leaders improve their teambuilding skills.  Participants will be able to go back to their offices and lead their teams through a series of exercises in order to build collegiality and team spirit – resulting in higher levels of productivity and profitability.

    Keynote OR Breakout

    Strategic planning provides a well-defined path forward that supports a vision for what the organization aspires to achieve. While a plan is important, it is doomed to fail unless careful thought is also given to execution and influencing accountability at all levels of the organization. Making the plan more than just a piece of paper requires a process that scans the market environment to fully understand trends and implications, defines the strategic intent of the organization, and then creates business performance objectives backed by action planning and accountabilities. The result of an effective strategic planning process should provide an organization’s leaders and board the ability to establish a clear direction, make wise business decisions, establish a unique position of differentiation versus the competition, and create an engaging workplace where employees gain the confidence and commitment to deliver meaningful experiences to the customers they serve.

  • Testimonials
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    “David did a great job. He met all my expectations and really did a fantastic job delivering the fine details I asked for.”

    Nutrien Ag Solutions Paul B
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    “We received a lot of great feedback and thought there was great value in having you speak. I’m sure we will be working together again.”

    CHS Agronomy Steve C
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    “David maintained a high level of enthusiasm during the meeting and we thought his insight/tidbits that he provided on other parts/organizations within the industry were very valuable.”

    Koch Industries Stan K
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    “David did an amazing job on our program! He was able to deliver exactly what I was looking for to round out the program.”

    Kansas Cooperative Council Brandi M
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    “David connected well with our team mates. I had pretty high expectations and they were met!”

    PrairieLand Partners, Inc. Darrell P
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    “Both Matt Roberts and David Parker were GREAT and were very well received by the group. Lots of positive comments and feedback from our folks. Their energy was so good and topics relevant. Outstanding!!! Thank you!!!”

    Tremont Ag Julie N.

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Both Matt Roberts and David Parker were GREAT and were very well received by the group. Lots of positive comments and feedback from our folks. Their energy was so good and topics relevant. Outstanding!!! Thank you!!!
Tremont Ag Julie N.