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David Parker

David Parker

David delivers nearly 100 presentations annually in the areas of sales, business management, value-based selling, merchandising, financial management, and coaching services.

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Price range

  • $3,000 - $12,000
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  • Agriculture
  • Business Growth
  • Disruption
  • Future
  • Motivation
  • Productivity
  • Retailers
  • Sales
  • Success
  • Teamwork/Teambuilding
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  • Agriculture
  • Consulting
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  • 40 Years
  • About

    David is executive vice president of FLM Harvest. He has spent his entire 38‐year career helping individuals and organizations improve their performance. Before joining FLM Harvest, he was an original management team member of ABG/Adayana. Specializing in strategic planning, sales and marketing, financial management, value‐based solutions and branding initiatives, his focus is on the people side of the business. David is a nationally known speaker and facilitator, having delivered over 3,000 presentations, workshops and planning sessions for small, large and Fortune 500 companies. His focus is on the entire agribusiness value chain with a special emphasis on ag retail.


    David and wife, Ann, live in Las Vegas, Nevada, where he is able to spend some free time on the golf courses. He is a football and racing fan and has a passion for travel, wine, politics and volunteerism including chairing the Purdue Alumni Association and being on the national Alpha Gamma Rho board. He is still active in the family Hampshire sheep business in Indiana.


  • Videos
  • Program

    Keynote | Audience Participation | Educational | Technical

    Volatility and disruption are the new “normal” no matter where you play in the agriculture supply chain. With this being the case, long-term planning windows have shortened and organizations need to have a mindset and a business strategy that allows them to be responsive to trends and agile enough to shift how their business operates and rethink where their profit margins may come from. For this reason, leaders in agriculture need the capabilities to determine the WHAT, SO WHAT, NOW WHAT impact of any market disruption so they can create a business strategy that allows them to stay ahead of the game when much of the time the rules of the game aren’t very clear. In this presentation, we will look at current trends and their implications to the future 

    Keynote | Audience Participation | Educational

    We have all heard and even felt the macro trends. Weather patterns, water usage, genetic advances, alternative uses, consumerism, advancing technologies, regulation, new world players, and of course, consolidation at all levels of the value chain. The consolidation trend especially at the producer level has created three very distinct and frankly indisputable facts for retail: there are fewer and thus larger customers; control is in fewer hands; competition is increasing. Many strategies to deal with the major trends are available to today’s retailer regardless of business type. Chief among them is developing and executing a specific strategic account strategy, while maintaining one’s current customer base. Another key strategy is developing a robust recruiting plan designed to attract those team members who truly have the capability to bring value to the emerging producer.

    In this presentation and workshop, many key strategies employed by todays and most importantly tomorrow’s successful retailer will be offered and discussed. David Parker has over 35 years of experience working with agribusiness retailers of all types and sizes; it is this experience that he brings to any session. Additionally David is known to truly engage his audience and expects that each participant will leave with at least one actionable item they can employee immediately in their own business.

    Keynote OR Breakout | Audience Participation | Educational | Inspirational

    In times of constant change, individuals and organizations will never be absolutely certain about the correct path. The only certainty is that you must establish and execute a clear vision of future success.   Change will continue to impact our industry.  How will you respond? This presentation outlines the abilities, capabilities, and focus required to navigate our exciting future.

    Keynote | Educational

    The seasoned seller of today must wear many hats. They must be: seller, counselor, account manager, trainer, consultant, and visionary – just to name a few.


    With these responsibilities comes the need to hone one’s skills, especially considering the increasingly competitive environment of tomorrow.


    The ability to help guide customers through an uncertain future is critical to long-term success. Not just outstanding questioning skills, but guiding questioning skills are required, and the vision-selling session will focus there.


    Additionally, the concept of differentiation of products, services, and seller, and how to quantify those differences will be addressed. Finally, focusing on long-term key account strategies to create customers for life will round out the session. 


    When choices are plentiful and prices are competitive, how do you persuade a customer to do business with you – by providing value, of course?  

    Many make claims to deliver value, but is it value that is truly meaningful to the customer? Having a clear understanding of what your customer’s value and then having the means to deliver it will give you opportunities that your competitors may have a hard time competing against.

    In this session we will explore:

    • The importance of adaptability
    • Defining value
    • Showing up differently
    • Moving your customer relationships forward

    Keynote | Audience Participation | Educational

    In this program, David Parker looks at the dynamic of teamwork. What makes effective teams? How can a manager make their team stronger?  Parker incorporates stories and exercises to help leaders improve their teambuilding skills.  Participants will be able to go back to their offices and lead their teams through a series of exercises in order to build collegiality and team spirit – resulting in higher levels of productivity and profitability.

  • Review
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    “David did a great job. He met all my expectations and really did a fantastic job delivering the fine details I asked for.”

    Nutrien Ag Solutions Paul B
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    “We received a lot of great feedback and thought there was great value in having you speak. I’m sure we will be working together again.”

    CHS Agronomy Steve C
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    “David maintained a high level of enthusiasm during the meeting and we thought his insight/tidbits that he provided on other parts/organizations within the industry were very valuable.”

    Koch Industries Stan K
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    “David did an amazing job on our program! He was able to deliver exactly what I was looking for to round out the program.”

    Kansas Cooperative Council Brandi M
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    “David connected well with our team mates. I had pretty high expectations and they were met!”

    PrairieLand Partners, Inc. Darrell P
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    “Both Matt Roberts and David Parker were GREAT and were very well received by the group. Lots of positive comments and feedback from our folks. Their energy was so good and topics relevant. Outstanding!!! Thank you!!!”

    Tremont Ag Julie N.
David maintained a high level of enthusiasm during the meeting and we thought his insight/tidbits that he provided on other parts/organizations within the industry were very valuable.
Koch Industries Stan K